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  • Sophie P

Two Alumni redesign the tracking

The end of an era

Most analytical tools to study the consumer’s behavior and preferences on a specific mobile application are relying on recording the consumer’s screen. Recently, Apple, one of the best developer’s platform, imposed severe restrictions. One of the last iOS versions suspended the possibility to use a unique identifier to differentiate one consumer from another. In addition, video recording is asking the consumer consent through a very intrusive pop-up. As most of us are refusing to be tracked, this type of analytical tools is therefore no more desired.

Using this type of analytical tool requires that you know what you are looking for. In other words, the more experience you have in the field, the more you can refine your analysis of consumer’s behavior. But you are missing what you don’t know!

To bypass those challenges, Michael Dawant and Achraf Ait El Hadj (INGECO 2020) founded Vespucci Analytics to analyze the mobile application that consumers use with statistics models without tracking them!

No need to search, no fear to forget to look for it.

The two founders want to propose a tool that is available for everyone, even if you don’t know what you should look for.

“Powered by Maths. Not by your Skills.”

The analysis provided by Vespucci does not depend on the quality and the quantity of the knowledge of the tool’s user. Michael and Achraf want to abolish the direct dependency of the quality of the input’s user with the quality of the analysis. You don’t need to know what you must look for. The tool is analyzing all characteristics of the interface elements experienced by the mobile application’s consumer such as specific diet, feedbacks, and try to answer the types of questions that developers may ask: why do my users stop using the application?

The idea is to create a story, a course that will undergo a dispersion and correlation analysis," explains Michael Dawant. "Then the tool will apply a score for each element of the application screen to determine its importance in history"

800,000 euro in the pocket

The two founders recently raised €800k, attracting international investors. They already have about ten clients, all abroad. With this new amount of cash, the two guys have new objectives. They want to continue developing new versions of their tool, create a web version and expand their team. It’s the beginning of a new way of understanding consumer’s preferences. We wish them all the best for the next steps!

Article by Kevin MISSAULT


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